niversal Pictures is bringing the magic of Wicked: For Good into fans’ everyday lives — not just on the big screen, but through a rich collection of themed merchandise. Ahead of the film’s November 21, 2025 release, Universal Products & Experiences has rolled out a diverse, design-forward product campaign, showcasing collaborations with top brands across fashion, lifestyle, toys, and home goods. NBC+3NBCUNIVERSAL MEDIA+3NBCUNIVERSAL MEDIA+3

A World of Oz in Your Home

At the heart of the merchandise campaign is the “Wicked at Home” experience — an immersive take-over in a West Village townhouse in New York City that lets fans step into a real-life Oz.

Some highlights include:

• Le Creuset: Custom-embossed Dutch ovens inspired by the magical realm of Oz.
• Williams Sonoma: A full kitchenware lineup – mugs, bakeware, tea towels, cookie stamps – each piece celebrating Wicked: For Good visuals and themes
• Voluspa: Two elegant scented candles — Elphaba’s Palo Santo Spells and Glinda’s Cherry Blossom Bubble — that evoke the film’s spirit.
• Swarovski: Crystal figurines of Elphaba and Glinda, plus a wand-inspired ornament, bringing the characters to life in sparkling form.
• Blissy: A silk collection (pillows, sleepwear) that marries comfort with Wicked’s bold colors and themes.
• Crosley: Limited-edition turntables in green and pink, for fans who want to spin their favorite Wicked tunes in style.

Fashion, Accessories & Lifestyle

Universal didn’t stop at home goods — the merchandise strategy spans into fashion and lifestyle, featuring collaborations with names like LoveShackFancy, Cambridge Satchel Company, Lingua Franca, r.e.m. beauty, and Swarovski.

Through these partnerships, fans can express themselves in ways that reflect the themes of friendship, transformation, and empowerment that are central to Wicked: For Good.

Toys and Collectibles

The Wicked: For Good toy line is led by Mattel, which has released multiple fashion dolls:

• Deluxe Elphaba Fashion Doll: Complete with her broom, hat, Grimmerie, boots, and textured movie-accurate gown
• Deluxe Glinda Fashion Doll: Glittery organza dress, tiara, wand — designed to match her look in the film.
• Wizard of Oz Doll, Dorothy Doll, and small-figure playsets that let fans build their own scenes from Emerald City

In addition:

• Care Bears x Wicked: Five plushes reimagined as Wicked characters — including Glinda and Elphaba — in various sizes, from 14-inch two-packs to 9-inch individual plushies.
• Funko Pop! Figures: A full lineup featuring Elphaba, Glinda, Dorothy, the Lion, the Tin Man, and more, all stylized in Funko’s signature form.
• Insight Editions: Collectible items like a Wicked tarot deck, guidebook, and an advent calendar, all inspired by the lush world of the film
• Noble Collection Chess Set: Green-and-gold chess pieces styled after key characters, such as Elphaba, Glinda, Fiyero, and flying monkeys
• LEGO Sets: New Wicked: For Good LEGO kits, including “Glinda’s Wedding Day” and Emerald City wall art, letting fans build and display their favorite moments

Retail & Fan Experience

Universal’s merch strategy is more than just product drops — it’s experiential. The “Wicked at Home” event gave fans a first-hand look at the lifestyle products before they hit wider retail.

Plus, Universal has worked closely with a mix of retailers — from specialty to mass-market — to make the collection accessible: vintage-inspired pieces, everyday fan items, and high-design collaborations all co-exist in the campaign.

At Universal Parks

If you’re planning a trip, Universal Orlando is already carrying a broad merchandise selection tied to Wicked: For Good. Items include:

• Youth hoodies and spirit jerseys themed to Glinda and Elphaba
• T-shirts with silhouettes and wordmarks
• Scrunchies, pouches, and more accessories
• Candles like those from Voluspa, as mentioned above
• Doll playsets, LEGO sets, and Funko Pop! figures available at park stores

Why This Merch Matters

According to Universal, the merchandise isn’t just about fandom — it’s a way to amplify the themes of the movie. Through thoughtful design and brand partnerships, the Wicked: For Good campaign emphasizes self-expression, identity, and the power of transformation

As Vince Klaseus, President of Universal Products & Experiences, explained, the goal was to create a “design-forward, quality product proposition” that spans fashion runways, specialty retailers, and mass-market outlets