Bad Bunny Honored as Top Latin Artist of the 21st Century at Billboard Latin Music Awards
Bad Bunny Receives Top Latin Artist Award at Billboard Latin Music Awards
MIAMI (October 23, 2025) — In an emotional and unforgettable moment at the 2025 Billboard Latin Music Awards, Bad Bunny was honored with the prestigious Top Latin Artist of the 21st Century award. The Puerto Rican superstar’s groundbreaking impact on Latin music was recognized by none other than Rita Moreno, the legendary Hollywood icon, who presented him with the honor.
Moreno, who is a cultural and cinematic treasure herself, praised Bad Bunny’s influence on the global music scene. “Today I see an artist who brings to the entire world that same strength, that same passion that helped me never give up,” said the 93-year-old star, as Bad Bunny looked on from the audience. “It moves me from the bottom of my heart, Benito, to present you with the Billboard Latin Artist of the 21st Century Award, Bad Bunny!”
A Symbol of Achievement and Humility
The award, a testament to Bad Bunny’s incredible achievements on Billboard’s Top Latin Albums and Hot Latin Songs charts, acknowledges his unparalleled dominance and lasting influence throughout the early 21st century. As Bad Bunny ascended the stage to accept the honor, the two artists shared a brief but magical moment, dancing together to the rhythm of “Baile Inolvidable,” a symbol of both their cultural legacy and the generational bridge between them.
“I respect you a lot, I admire you a lot, wow,” Bad Bunny remarked to Moreno, visibly moved by the moment. “Following your words, every time I hear other artists express themselves that way about me, it gives me the confidence that being myself and doing the things I do from the heart will always be a great decision because that’s what I’ve done since day one.”
A Humble Victory
In a heartfelt speech, Bad Bunny expressed his gratitude, acknowledging the hard work of his team and the support of fellow Latin artists. “I accept this award with pride because I know how hard I’ve worked, not only myself but everyone on my team,” he said. “This award could have been for any of the artists here tonight who have also contributed to Latin music, who have inspired me, and those who are dreaming of being here.”
He continued, “I will always identify with those artists because I consider myself a young man who continues to dream, with many goals and things to do.” With characteristic humility, Bad Bunny emphasized that he didn’t understand why he had been chosen for such a significant award, but was deeply grateful for the honor.
“This is yours because you have me here,” he added. “I don’t know, God wanted me to receive it because it doesn’t feed my ego. I accept it very humbly, and I will remain the same.”
Record-Breaking Career and Cultural Impact
Bad Bunny’s journey to becoming the Top Latin Artist of the 21st Century is marked by an extraordinary track record. The Puerto Rican singer’s last four albums — Debí Tirar Más Fotos (2025), Nadie Sabe Lo Que Va a Pasar Mañana (2023), Un Verano Sin Ti (2022), and El Último Tour del Mundo (2020) — have each achieved unprecedented success, all hitting No. 1 on the Billboard 200.
Beyond his chart-topping albums, Bad Bunny’s influence extends far beyond music. His recent concert series at the Coliseo de Puerto Rico set new records for both magnitude and economic impact. As a cultural icon, he has become a trendsetter in fashion, film, and sports, co-chairing the Met Gala and collaborating with soccer megastar Lionel Messi on a groundbreaking partnership with Adidas.
Additionally, Bad Bunny has ventured into film, starring in projects with acclaimed directors and actors. His ability to break barriers and shape global culture makes him one of the most significant Latin artists of all time.
Looking Ahead: Super Bowl and More
As Bad Bunny continues to redefine what it means to be a global Latin superstar, his future holds even greater milestones. In February 2026, he will make history as the first Latin American male solo artist to headline the Super Bowl Halftime Show, further cementing his legacy in mainstream entertainment.
Bad Bunny also graces the cover of Billboard’s October Issue 14, where he continues to be celebrated not just for his musical achievements but for his role as a cultural force. His influence is undeniable, and as his career continues to evolve, it’s clear that he is far from finished.
